Budget plan for 1-800-flowers.com?

I need to develop a budget plan for 1-800-flowers.com and explain why this budget plan is important to the company. Can any one help??? Please

Budget plan for 1-800-flowers.com?
start with what their objectives are. How do people buy flowers, when, who for. Find ways to inject your message into those times and what does that cost.





What's the average spend on flowers - lets say $40. What's the margin - lets say 50%. What's the allowable marketing spend by customer - lets say $5. how many customers - lets say 10,000. so budget is $50,000. How do you acquire that many at $5 a go. Girls give out cards at the station on valentines day maybe!